I’ve had the pleasure to work with Modern Music Analysis for over a couples. Let me tell you there are plenty of interesting articles on a variety of projects and artists to read. Everything from hip hop to country music, many music genres are covered and they are certainly not shy about it.
Josh Herring is the owner and founder of Modern Music Analysis, a publication on Medium, which he will discuss more in detail below. I was very pleased when Josh agreed to do a brief interview today on my platform.
Please tell us about Modern Music Analysis and the new podcast you and editors have just released.
Modern Music Analysis is a growing Medium publication that focuses on breaking down music that was produced after the year 2000 (hence, modern). We tackle in-depth analysis of songs, albums, and artists along with the general impact they have on society. Growing on all of our social media platforms, we decided that a podcast would be necessary to take the next step and allow for a new audience. The podcast (now available on Spotify and Apple podcasts) is very similar to the writing we provide in how we analyze music, it’s just a more casual conversation with myself, the editors, and any potential guests we may have.
How long have you been writing for and what else do you write about on Medium or other publications?
I’ve been writing since I graduated high school in 2018. I originally started with poetry then moved into music journalism as the pandemic wore on.
What inspired you the most to create Modern Music Analysis?
I listen to so much music that some might think it’s abnormal. I listen to music hours a day, there’s hardly ever any silence. That got me thinking, how could I take this and make something out of it? I was new to Medium at the time and there were hardly any active music publications, so I figured I’d give it a try.
How many writers do you currently have and are you actively seeking additional ones?
MMA currently has 30 writers and we are always accepting submission to write for the publication.
What are some of the certain qualities you look for in your writers? Must they just have an inspiration for music or is it more than that?
The ability to clearly and concisely explain their thoughts and emotions and justify them is vital to the approach to analyzing music. Anyone can talk about music if they want, but if what you’re saying doesn’t add up, the audience won’t necessarily be captivated or interested in reading what you have to say.
I’ve been hearing that Medium is a dying publication. Is it? And what’s the motivation for writing on that platform rather than just your website?
I think at one point it really was. I joined in December 2020 and very few publications and writers that weren’t supported by Medium were doing well. With the pandemic still going on, I think that encouraged people to venture online to find new ways to create an income from home. Since I’ve joined, I’ve seen so many new publications and an influx of writers give it a go. I don’t think Medium is as largely popular as it was maybe 3 or 4 years ago, but I don’t think it’ll die out. If it does, it’ll be because people don’t find it worth their time. For me, I like writing on Medium because it is much more digestible and forward in the approach to writing. Having some semblance of a format to being popular on Medium is a big draw because that’s where the big money lies. I don’t really write for the money though, Medium is just one of the best places for me to put my thoughts on a given subject.
Where do you see Modern Music Analysis in 2-3 years time?
That’s a tough question. I’m in college and the future is very fuzzy for me right now. Ideally, I would like to be one of those big name music publications that people look to for the next big thing on music. Realistically, I have no idea where it’ll be. One day I could give up. As of right now though, I think MMA has a good future. I may look to make the publication an “official” business venture and go from there. A physical/tangible product is my biggest vision for us right now.
Here’s an interesting question. Where would you make the comparisons between running a publication and a business?
Having to create a niche/idea that people would be interested in is a big initial obstacle. From there trying to showcase what you do differently and better than your competitors is another obstacle. Then there’s the people aspect, trying to please everyone and not wanting to be the villain.
There seems to be a certain fear that people have on following their passions. What advice could you offer those who want to start their own publication, business, or other of their passions?
If you have the means, just fucking go for it! Life is way too short to sit and worry about failing or wondering what could’ve been. We are often our own biggest critic – most of the time, people don’t see the failures we produce. Do what you think will make you happy, and if it doesn’t, it’s not the end of the world. There’s always another day.
As a personal finance content creator, I have to ask, what do you know about the topic itself? Is it a subject you regularly research?
As I draw closer to being in the workforce, I’ve started looking into financial opportunities to set myself up for success. I’m not necessarily acting on anything yet, but being prepared to do so is my biggest thing.
The pandemic has shown an increased popularity around investing and in general more people have been doing it. Do you enjoy investing yourself? Why or why not?
I do just a small amount of Robinhood. I think a lot of people are buying into the get rich quick scheme with investing but I haven’t really bought into that much. I’d rather look long-term, investing in the future rather than the present.
From our definition of a Bank Breaker, why would or wouldn’t you consider yourself one?
By the definition, maybe, but I don’t think so. I don’t really take the money and directly invest it in a stock somewhere. Sometimes I’d rather invest it in myself with more tangible things. I’m more so investing in my happiness than anything because if you don’t, you might not live to see the day your actual investments pay off.
I appreciate and thank Josh taking the time to these answers and very different perspectives, especially to the personal finance related questions. As well, I highly recommend that you check out both their publication on Medium as well as their website, which is www.modernmusicanalysis.com.
As well, you can check out some of my writing about music over on that platform (I know, I do write about music!). Feel free to check out some of the other Bank Breaker interviews down below.
Interesting in being featured on this showcase? Feel free to reach out by email at [email protected] for the chance to be featured!